Similar Search Results

Virtual communities : a marketing perspective

Valck, Kristine de; Bruggen, Gerrit H. van; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 185-203

Persistent link: https://www.econbiz.de/10003856230

How to date your clients in the 21st century : challenges in managing customer relationships in today's world

Haenlein, Michael - In: Business horizons 60 (2017) 5, pp. 577-586

Persistent link: https://www.econbiz.de/10011771647

Social interactions in customer churn decisions : the impact of relationship directionality

Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248

Persistent link: https://www.econbiz.de/10009779989

Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

Persistent link: https://www.econbiz.de/10015192976

The unheard voice of marketing research : breaking through to news and social media

Stäbler, Samuel; Haenlein, Michael - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 105-128

Persistent link: https://www.econbiz.de/10015192985

To be or not to be : will virtual worlds and the metaverse gain lasting traction?

Kaplan, Andreas; Haenlein, Michael - In: California management review 66 (2024) 4, pp. 5-22

Persistent link: https://www.econbiz.de/10015178141

The fairyland of Second Life : virtual social worlds and how to use them

Kaplan, Andreas; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572

Persistent link: https://www.econbiz.de/10003905835

Consumer use and business potential of virtual worlds : the case of "Second Life"

Kaplan, Andreas; Haenlein, Michael - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 93-101

Persistent link: https://www.econbiz.de/10003926616

Users of the world, unite! : the challenges and opportunities of social media

Kaplan, Andreas; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68

Persistent link: https://www.econbiz.de/10003953180

The Britney Spears universe : social media and viral marketing at its best

Kaplan, Andreas; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31

Persistent link: https://www.econbiz.de/10009500649