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Social Web
Beziehungsmarketing
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International journal of internet marketing and advertising : IJIMA
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International journal of public sector performance management : IJPSPM
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ECONIS (ZBW)
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Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
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2
Determinants of trust on social networking sites and its impact on purchase intention through the mediation effect of customer experience
Sharma, Bhuvanesh Kumar
;
Jain, Pooja
;
Gautam, Omvir
; …
- In:
International journal of public sector performance …
13
(
2024
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10015071312
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