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Social Web
Consumer behaviour
75
Konsumentenverhalten
73
Relationship marketing
47
Beziehungsmarketing
46
Franchising
31
Social web
24
Online retailing
22
Online-Handel
22
Internet marketing
20
Online-Marketing
20
Luxury goods
19
Luxusgüter
19
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17
Electronic Commerce
17
Australia
16
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16
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16
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Marketingmanagement
16
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14
Australien
14
Customer satisfaction
14
Künstliche Intelligenz
14
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13
Service quality
13
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12
Brand image
12
Dienstleistungsqualität
12
Einzelhandel
12
Markenimage
12
Marketing
12
Retail trade
12
Brand
11
Lieferantenmanagement
11
Markenartikel
11
Supplier relationship management
11
Bibliometrics
10
Bibliometrie
10
Digitalisierung
10
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English
24
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Thaichon, Park
19
Quach, Sara
10
Weaven, Scott
7
Bu, Yi
4
Parkinson, Joy
4
Cheah, Jun-Hwa
3
Dietrich, Timo
3
Kubacki, Krzysztof
3
Shawky, Sara
3
Casper Ferm, Lars-Erik
2
Hiram Ting
2
Ali Ahani
1
Bin Ibrahim, Othman
1
Cheah, Isaac
1
Griffith, Denni Arli
1
Jo, Jun
1
Kozlenkova, Irina V.
1
Le Dung
1
Lim, Xin Jean
1
Martin, Kelly D.
1
Ngo, Liem Viet
1
Nguyen, Mai
1
Nilashi, Mehrbakhsh
1
Palmatier, Robert W.
1
Pham, Hien
1
Prentice, Catherine
1
Ratten, Vanessa
1
Roberts, R. E.
1
Ross, Mitchell
1
Sanzogni, Louis
1
Shao, Wei
1
Soutar, Geoffrey N.
1
Steinhoff, Lena
1
Tang, Wenzhu
1
Thanh Toan Nguyen
1
Ting, Hiram
1
Xuan Truong Du Chau
1
Zuo, Alec
1
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Journal of retailing and consumer services
4
Developing digital marketing : relationship perspectives
3
Journal of business research : JBR
2
Journal of consumer behaviour
2
Journal of the Academy of Marketing Science
2
Health marketing quarterly
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of market research
1
Journal of strategic marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
24
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1
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
2
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
Saved in:
3
Simplifying sentiment analysis on social media : a step-by-step approach
Xuan Truong Du Chau
;
Thanh Toan Nguyen
;
Jo, Jun
;
Quach, Sara
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10015138116
Saved in:
4
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
5
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
6
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
7
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange theory
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
8
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen, Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
9
Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi
;
Thaichon, Park
;
Parkinson, Joy
- In:
Developing digital marketing : relationship perspectives
,
(pp. 181-190)
.
2021
Persistent link: https://www.econbiz.de/10012586414
Saved in:
10
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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