Organizations increasingly provide service to their customers via an online product support forum in which service delivery is partially delegated to an active community of users. Through an analytical model, we examine the relationship between askers' impatience, award and cost structure and...

Capturing customer value perception is crucial for driving supply chain performance improvements. In fact, the core of supplier management resides in its impact on value generation and on end-customer satisfaction. Social media analytics on customer sentiment enables large scale group decision...

Digital marketing transformation is one of the important elements in a business's long-term plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really simple with B2B enterprise. Based on the theory of planned behavior and the theory of consumer behavior, this...