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Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika; Fernandes, Semila Fenelly - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
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The impact and success of health-care-related social media usage- pre- and post-COVID analysis
Srivastava, Mallika; Raina, Madhur - In: International journal of pharmaceutical and healthcare … 16 (2022) 4, pp. 624-644
Persistent link: https://www.econbiz.de/10014336857
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An insight into the drivers of electronic word of mouth in tourism
Meenakshy, Manju; Srivastava, Mallika - In: International journal of public sector performance … 9 (2022) 1/2, pp. 144-164
Persistent link: https://www.econbiz.de/10012800705