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Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan; Yuan, Ruizhi; Huang, Bo; Liu, Martin J. - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
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Predicting social media engagement with computer vision : an examination of food marketing on Instagram
Philp, Matthew; Jacobson, Jenna; Pancer, Ethan - In: Journal of business research : JBR 149 (2022), pp. 736-747
Persistent link: https://www.econbiz.de/10013325681
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Content hungry : how the nutrition of food media influences social media engagement
Pancer, Ethan; Philp, Matthew; Poole, Maxwell; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 336-349
Persistent link: https://www.econbiz.de/10013177945
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Boosting engagement with healthy food on social media
Pancer, Ethan; Philp, Matthew; Noseworthy, Theodore J. - In: European journal of marketing 56 (2022) 11, pp. 3007-3031
Persistent link: https://www.econbiz.de/10013457407
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COVID-19 and the decline of active social media engagement
Poole, Maxwell; Pancer, Ethan; Philp, Matthew; … - In: European journal of marketing 58 (2024) 2, pp. 548-571
Persistent link: https://www.econbiz.de/10014482697