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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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Kundenintegration 2.0
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ECONIS (ZBW)
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Offline- versus Online Multiplikator : eine kritische Betrachtung des klassischen Meinungsführerkonzepts
Helm, Roland
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Möller, Michael
;
Rosenbusch, Jana
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2010
Persistent link: https://www.econbiz.de/10003932905
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Zur Persönlichkeitsstruktur von Multiplikatoren im On- und Offline-Bereich: steigt deren Zahl durch die Online-Kommunikation?
Helm, Roland
;
Möller, Michael
;
Rosenbusch, Jana
- In:
Kundenintegration 2.0
,
(pp. 147-177)
.
2011
Persistent link: https://www.econbiz.de/10009302935
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