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More of the same? : effects of volume and variety of social media brand engagement behavior

Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294

Persistent link: https://www.econbiz.de/10012647870

Chancen und Entwicklungspotenziale für den Versandhandel im Internet

Schäfers, Tobias - In: Versandhandelsmarketing : marktorientiertes Management …, (pp. 57-80). 2010

Persistent link: https://www.econbiz.de/10003917294

Service recovery via social media : the social influence effects of virtual presence

Schaefers, Tobias; Schamari, Julia - In: Journal of service research : JSR 19 (2016) 2, pp. 192-208

Persistent link: https://www.econbiz.de/10011485442

Leaving the home turf : how brands can use webcare on consumer-generated platforms to increase positive consumer engagement

Schamari, Julia; Schaefers, Tobias - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 20-33

Persistent link: https://www.econbiz.de/10011292342

Visualizing Rivalry Intensity : A Social Network Analysis of Fan Perceptions

Tyler, B. David; Cobbs, Joe - 2014

Central to the conceptualization of rivalry is the process of social categorization and seeing the self and others as members of ingroups and outgroups. For some sport fans — especially those deemed highly identified — a favorite team becomes an extension of one’s self, and opposing teams...

Persistent link: https://www.econbiz.de/10014148725