Social networking websites (SNWs) have turned into a well known virtual gathering place enabling clients to deliberately post individual data, send and get message, remain associated online with their disconnected companions and new online companions, or offer photographs, recordings, bookmarks,...

Social media has changed the business forms for many industries and organisations. The domain of the influence of social media on consumer behaviour is a relatively young area of study. Today, communication is an essential means for organisations and businesses in the market to manage the...