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Social Media Marketing for Equity Crowdfunding : Which Posts Trigger Investment Decisions?

Eisenbeiß, Maik; Hartmann, Sven Alfred; Hornuf, Lars - 2022

equity crowdfunding. We distinguish between different types of informative and persuasive posts on Facebook and Twitter …. Informative posts provide investors with information about the crowdfunding campaign; persuasive posts do not, but rather aim to …

Persistent link: https://www.econbiz.de/10013292298

Studie: Digital Marketing Insights 2017

Seitz, Jürgen (ed.); Eichsteller, Harald (ed.) - 2017

Persistent link: https://www.econbiz.de/10011639695

Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews

Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 162-178

Persistent link: https://www.econbiz.de/10010424804

Cross-cultural differences in uses of online experts

Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156

Persistent link: https://www.econbiz.de/10011440247

Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product

Plotkina, Daria; Munzel, Andreas - In: Journal of retailing and consumer services 29 (2016), pp. 1-11

Persistent link: https://www.econbiz.de/10011442338

Uncorking expert reviews with social media : a case study served with wine

Albright, Alex; Pedroni, Peter Louis; Sheppard, Stephen - 2018

Persistent link: https://www.econbiz.de/10011891533

Expert blogs and consumer perceptions of competing brands

Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395

Persistent link: https://www.econbiz.de/10011689836

Combating fake news on social media with source ratings : the effects of user and expert reputation ratings

Kim, Antino; Moravec, Patricia L.; Dennis, Alan - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 931-968

Persistent link: https://www.econbiz.de/10012198627

Expert online review platforms : interactions between specialization, experience, and user power

Mehraliyev, Fuad; Choi, Youngjoon; King, Brian - In: Journal of travel research : a quarterly publication of … 60 (2021) 2, pp. 384-400

Persistent link: https://www.econbiz.de/10012425314

The preference for users to experts in the domain of online product ratings

Essig, Richard A. - In: Journal of business research : JBR 173 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10014547887

A service of the