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This research methods article proposes a visual data analytics framework to enhance social media research using deep learning models. Drawing on the literature of information systems and marketing, complemented with data-driven methods, we propose a number of visual and textual content features...
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When a focal firm undergoes a product-harm crisis, non-focal firms offering similar products or services can suffer from a negative spillover effect but can also benefit from customers switching from the troubled focal firm, which we call the competitive effect. In response, a non-focal firm can...
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This paper studies the strategic network formation in a location-based social network. We build an empirical model of social link creation that incorporates individual characteristics and pairwise user similarities. Specifically, we define four user proximity measures from biography, geography,...
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Online platforms are prone to abuse and manipulations from strategic parties. For example, social media and review websites suffer from sentiment manipulations, manifested in the form of opinion spam and fake reviews. The consequence of such manipulations is the deterioration of information...
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