Narrow search
Showing 1 - 3 of 3
Cover Image
Increasing consumer engagement on social networks : social media influencer's followers "like" to see a face in a post
Torbarina, Matia; Jelenc, Lara; Brkljačić, Ivana - In: Market : review for marketing theory and practice 32 (2020), pp. 67-81
Persistent link: https://www.econbiz.de/10012652675
Cover Image
Faces engage social media influencers' followers
Torbarina, Matia; Jelenc, Lara; Brkljačić, Ivana - 2021
Purpose: Aim of the research was to test whether social media influencers (SMI) can enhance their followers’ engagement by uploading post containing human face in it.Design/Methodology/Approach: The population was Croatian SMIs with more than ten thousand followers out of which 51 was sampled....
Persistent link: https://www.econbiz.de/10013314601
Cover Image
Increasing Consumer Engagement on Social Networks : Social Media Influencer’s Followers ‘Like’ to See a Face in a Post
Torbarina, Matia; Jelenc, Lara; Brkljačić, Ivana - 2021
Purpose: The purpose of the study was to test whether Instagram influencers can affect followers’ engagement using a simple modification to an Instagram post content. Design/Methodology/Approach: The study focused on the posts sampled from the Croatian Instagram SMIs with more than ten...
Persistent link: https://www.econbiz.de/10014086639