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Disaster selfies : how ethical reminders can mitigate morally questionable consumption practices
Akin, Tugce; Schuckmann, Julia von - In: International journal of consumer studies 47 (2023) 1, pp. 334-349
Persistent link: https://www.econbiz.de/10014248872
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Aha over Haha : brands benefit more from being clever than from being funny
Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 107-114
Persistent link: https://www.econbiz.de/10014289745
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Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira; Barros, Lucia S. G.; Peixoto, … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 141-158
Persistent link: https://www.econbiz.de/10013397510