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Social media platforms' digitalization or digital dominance? : the bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems
Spais, George; Ul Haq, Junaid; Jain, Varsha - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 367-368
Persistent link: https://www.econbiz.de/10015339339
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Social media influencers and immersive technologies for dynamic consumer behavior : editorial
Spais, George; Jain, Varsha; Ford, John B. - In: Journal of consumer behaviour 23 (2024) 5, pp. 2390-2394
Persistent link: https://www.econbiz.de/10015114623
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Empirical investigation of participation on crowdsourcing platforms : a gamified approach
Behl, Abhishek; Sheorey, Pratima; Chavan, Meena; Jain, Kokil - In: Journal of global information management 29 (2021) 6, pp. 1-27
Persistent link: https://www.econbiz.de/10012614503
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The dark side of brand-based online communities : the role of culture
Behl, Abhishek; Jain, Kokil - In: Journal of global marketing 36 (2023) 4, pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
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Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, … - In: Industrial marketing management : the international … 113 (2023), pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
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Sociable gamification and social media promotions : personalization of social media promotions through strategic views
Roy, Gourav; Jain, Varsha; Behl, Abhishek - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 396-430
Persistent link: https://www.econbiz.de/10015339342
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Negative eWOM on social media : role of individual, contextual and social determinants
Sharma, Isha; Jain, Kokil - In: International journal of internet marketing and … 14 (2020) 4, pp. 377-398
Persistent link: https://www.econbiz.de/10012512664
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The power to voice my hate! : exploring the effect of brand hate and perceived social media power on negative eWOM
Sharma, Isha; Jain, Kokil; Gupta, Ritu - In: Journal of Asia Business Studies 16 (2022) 4, pp. 652-675
Persistent link: https://www.econbiz.de/10013362362
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Determinants of positive consumer affect toward luxury brands' social media posts on sustainability : a fsQCA approach
Eastman, Jacqueline Kilsheimer; Shin, Hyunju; Jain, Varsha - In: Journal of business research : JBR 183 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015144099
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Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha; Arora, Jasbeersingh; Ganesh B. E.; … - In: Middle East journal of management : MEJM 3 (2016) 2, pp. 144-163
Persistent link: https://www.econbiz.de/10011636849