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Social Web
Consumer behaviour
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Konsumentenverhalten
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Abfallvermeidung
9
Food consumption
9
Lebensmittelkonsum
9
Waste prevention
9
Beziehungsmarketing
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Food
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Marketingmanagement
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Social marketing
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B2B
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Brand management
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Business network
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Collaborative engagement platform
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Consumption practices
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Consumption theory
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Cultural branding
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Customer orientation
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Närvänen, Elina
5
Kuusela, Hannu
2
Leipämaa-Leskinen, Hanna
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Makkonen, Hannu
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Kartastenp, Elina
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Koivisto, Pauliina
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Luukkonen, Roosa
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Sutinen, Ulla-Maija
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European journal of marketing
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Journal of consumer behaviour : an international research review
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Journal of strategic marketing
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Understanding collaborative consumption
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Online lifestyle consumption community dynamics : a practice-based analysis
Närvänen, Elina
;
Kartastenp, Elina
;
Kuusela, Hannu
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
5
,
pp. 358-369
Persistent link: https://www.econbiz.de/10010200863
Saved in:
3
Managing consumption communities
Närvänen, Elina
;
Koivisto, Pauliina
;
Kuusela, Hannu
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 388-404
Persistent link: https://www.econbiz.de/10012202759
Saved in:
4
Self-regulating a collaborative engagement platform : case REKO
Leipämaa-Leskinen, Hanna
;
Närvänen, Elina
;
Makkonen, …
- In:
Understanding collaborative consumption
,
(pp. 54-66)
.
2024
Persistent link: https://www.econbiz.de/10014566194
Saved in:
5
The rise of collaborative engagement platforms
Leipämaa-Leskinen, Hanna
;
Närvänen, Elina
;
Makkonen, …
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 26-49
Persistent link: https://www.econbiz.de/10013502327
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