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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
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Should I accommodate you? : cross-cultural code-switching behaviours of global virtual team members during swift trust formation
Nursakirah Ab Rahman Muton; Norhayati Zakaria; Asmat … - In: International journal of networking and virtual … 26 (2022) 3, pp. 157-171
Persistent link: https://www.econbiz.de/10013256844
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The effects of trust on parasocial interaction of Malaysian Facebook (FB) travel community
Samshul-Amry Abd-Latif; Nadiatul Husna Abdul Aziz - In: Handbook of research on technology applications for …, (pp. 76-90). 2021
Persistent link: https://www.econbiz.de/10012307768