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Advertising : stimulant or suppressant of online word of mouth?
Feng, Jie; Papatla, Purushottam - In: Journal of interactive marketing : a quarterly … 25 (2011) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10009129701
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Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Feng, Jie; Papatla, Purushottam - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
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Online community's recognition and continued participation in idea competitions
Hsieh, Kai-Yu; Xiao, Ping; Contractor, Noshir S.; Wang, Li - In: Decision sciences 55 (2024) 2, pp. 176-190
Persistent link: https://www.econbiz.de/10014535753
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A semantics-based method for clustering of Chinese web search results
Zhang, Hui; Wang, Deqing; Wang, Li; Bi, Zhuming; Chen, Yong - In: Enterprise information systems 8 (2014) 1, pp. 147-165
Persistent link: https://www.econbiz.de/10010237630
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Extending lead-user theory to a virtual brand community : the roles of flow experience and trust
Wang, Li; Yang, Yuan; Li, Yishuai - In: Asian business & management 20 (2021) 5, pp. 618-643
Persistent link: https://www.econbiz.de/10012666216
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Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li; Tong, Chunyang; Yang, Zhiyong - In: British journal of management 34 (2023) 1, pp. 259-279
Persistent link: https://www.econbiz.de/10014279188