Social media video sponsorship, in which a sponsor forms a partnership with a content creator and sponsors video content, has become increasingly popular. Although the extant theoretical literature supports the importance of the congruency between the sponsor and sponsee in forming...

Fueled by social media, health misinformation is spreading rapidly across online platforms. Myths, rumors, and false information on COVID-19 and vaccines are flourishing, and the aftermath can be disastrous. A more concerning trend is that people are increasingly relying on social media to...