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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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Illusions of truth : experimental insights into human and algorithmic detections of fake online reviews
Plotkina, Daria
;
Munzel, Andreas
;
Pallud, Jessie
- In:
Journal of business research : JBR
109
(
2020
),
pp. 511-523
Persistent link: https://www.econbiz.de/10012238112
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3
Me or just like me? : the role of virtual try-on and physical appearance in apparel m-retailing
Plotkina, Daria
;
Saurel, Hélène
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 362-377
Persistent link: https://www.econbiz.de/10012115154
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