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Social Web
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
7
Customer satisfaction
5
Kundenzufriedenheit
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Emotion
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Sales
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Salespeople
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Dienstleistungsqualität
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Facebook
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Internet marketing
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Kundenservice
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Online-Marketing
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Service quality
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Service recovery
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Social media
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Social web
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Verkauf
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Adaptiveness
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Arbeitsleistung
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B-to-B-Marketing
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Beschwerdemanagement
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Branding
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Charitable organization
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Dienstleistungsmarketing
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Event-Marketing
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Horky, Alisha Blakeney
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Pelletier, Mark J.
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Abney, Alexandra K.
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Ford, Toni-Rochelle S.
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Fox, Alexa K.
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Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of services marketing
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ECONIS (ZBW)
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#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K.
;
Pelletier, Mark J.
;
Ford, …
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10011741259
Saved in:
2
Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.
;
Horky, Alisha Blakeney
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
Saved in:
3
Fexit : the effect of political and promotional communication from friends and family on Facebook exiting intentions
Pelletier, Mark J.
;
Horky, Alisha Blakeney
;
Fox, Alexa K.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 321-334
Persistent link: https://www.econbiz.de/10012420408
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