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Attitudinal loyalty, behavioural loyalty and social media : an introspection
Hawkins, Kerrie
;
Vel, Prakash
- In:
The marketing review
13
(
2013
)
2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10010200657
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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3
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
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