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Social Web
Consumer behaviour
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International journal of innovation and technology management
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The journal of brand management : an international journal
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Market orientation in digital entrepreneurship : advantages and challenges in a Web 2.0 networked world
Hair, Neil
;
Wetsch, Lyle R.
;
Hull, Clyde Eiríkur
; …
- In:
International journal of innovation and technology …
9
(
2012
)
6
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009739386
Saved in:
2
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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