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Predicting social media engagement with computer vision : an examination of food marketing on Instagram
Philp, Matthew; Jacobson, Jenna; Pancer, Ethan - In: Journal of business research : JBR 149 (2022), pp. 736-747
Persistent link: https://www.econbiz.de/10013325681
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The social media response to the rollout of legalized cannabis retail in Ontario, Canada
Aversa, Joseph; Jacobson, Jenna; Hernandez, Tony; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581934
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Social media marketing : who is watching the watchers?
Jacobson, Jenna; Gruzd, Anatoliy; Hernández-García, Ángel - In: Journal of retailing and consumer services 53 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012171979
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The ethics of using social media influencers for marketing purposes
Gorea, Irina; Jacobson, Jenna - In: The SAGE handbook of social media marketing, (pp. 470-484). 2022
Persistent link: https://www.econbiz.de/10013368601
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Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna; Hodson, Jaigris; Mittelman, Robert - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
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Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna; Harrison, Brooke - In: International journal of advertising : the review of … 41 (2022) 1, pp. 150-177
Persistent link: https://www.econbiz.de/10013167389