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Self-regulating a collaborative engagement platform : case REKO

Leipämaa-Leskinen, Hanna; Närvänen, Elina; Makkonen, … - In: Understanding collaborative consumption, (pp. 54-66). 2024

Persistent link: https://www.econbiz.de/10014566194

The rise of collaborative engagement platforms

Leipämaa-Leskinen, Hanna; Närvänen, Elina; Makkonen, … - In: European journal of marketing 56 (2022) 13, pp. 26-49

Persistent link: https://www.econbiz.de/10013502327

Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling

Ancillai, Chiara; Terho, Harri; Cardinali, Silvio; … - In: Industrial marketing management : the international … 82 (2019), pp. 293-308

Persistent link: https://www.econbiz.de/10012128082

How B2B social media content strategies generate engagement across different social media platforms

Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - In: Industrial marketing management : the international … 125 (2025), pp. 413-430

Persistent link: https://www.econbiz.de/10015331938

Measuring B2B social selling : key activities, antecedents and performance outcomes

Terho, Harri; Giovannetti, Marta; Cardinali, Silvio - In: Industrial marketing management : the international … 101 (2022), pp. 208-222

Persistent link: https://www.econbiz.de/10013197771

Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey

Terho, Harri; Mero, Joel; Siutla, Lotta; Jaakkola, Elina - In: Industrial marketing management : the international … 105 (2022), pp. 294-310

Persistent link: https://www.econbiz.de/10013494024

Fostering participant health knowledge and attitudes : an econometric study of a chronic disease-focused online health community

Chen, Langtao; Baird, Aaron; Straub, Detmar - In: Journal of management information systems : JMIS 36 (2019) 1, pp. 194-229

Persistent link: https://www.econbiz.de/10012198569

Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory

Wei, Yujie; MacIntyre, Faye S.; Straub, Detmar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 504-523

Persistent link: https://www.econbiz.de/10012179139

Influential Users in Social Network Services : The Contingent Value of Connecting User Status and Brokerage

Kim, Young-Kyu; Lee, Dongwon; Lee, Janghyuk; Lee, Jihwan; … - 2018

Social network services (SNSs) are fundamentally transforming the way businesses communicate with customers. Key issues in understanding social media and such services include how to generate more information traffic and how to increase information exposure. Unlike previous studies in the...

Persistent link: https://www.econbiz.de/10014113733