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Determinants of social media's use in consumer behaviour: an international comparison

Bartosik-Purgat, Małgorzata; Filimon, Nela; Hinner, Michael - In: Economics and business review 3 (2017) 2, pp. 79-100

Persistent link: https://www.econbiz.de/10011743467

Digital marketing communication from the perspective of individual consumers : a cross-country comparison

Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220

Objective: The main objective of this article is to identify social media (SM) usage in communication between individual consumers and producers in different countries. The considerations in the article are focused on consumers’ perspective. Research Design & Methods: The article takes a...

Persistent link: https://www.econbiz.de/10012515788

The effects of social media tools' usage in international marketing communication - corporation perspective

Bartosik-Purgat, Małgorzata; Michał, Staszków; … - In: Competition, strategy, and innovation : the impact of …, (pp. 151-171). 2022

Persistent link: https://www.econbiz.de/10012704958

Exploiting e-commerce trends for international market expansion : the perspective of Polish fashion firms

Bartosik-Purgat, Małgorzata; Jankowska, Barbara - In: European journal of international management : EJIM 14 (2020) 6, pp. 1049-1069

Persistent link: https://www.econbiz.de/10012316161

The use of social networking sites in job related activities : a cross-cultural comparison

Bartosik-Purgat, Małgorzata; Jankowska, Barbara - In: Entrepreneurial business and economics review : EBER 5 (2017) 2, pp. 177-193

Persistent link: https://www.econbiz.de/10011803376

The usage of new media tools in prosumer activities : a corporate perspective

Bartosik-Purgat, Małgorzata; Bednarz, Joanna - In: Technology analysis & strategic management 33 (2021) 4, pp. 453-464

Persistent link: https://www.econbiz.de/10012501375

Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia

Bartosik-Purgat, Małgorzata; Filipchuk, Oxana; Hinner, … - In: Managing global transitions : international research journal 15 (2017) 4, pp. 341-363

Persistent link: https://www.econbiz.de/10012135702

Does generation matter for the use of I4.0 technologies?

Bartosik-Purgat, Małgorzata; Jankowska, Barbara; … - In: Diversity in action : managing diverse talent in a …, (pp. 97-120). 2022

Persistent link: https://www.econbiz.de/10014245751