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German Social Media Consumer Report 2012/2013

Hennig-Thurau, Thorsten - 2013

Our data from 1600 German Internet users reveals three major social media-induced trends in German society. First, for social media, “infancy” is over! In 2012, social media became mainstream and are now heavily used by all strata of the German population. No matter what age, educational...

Persistent link: https://www.econbiz.de/10013083030

The impact of new media on customer relationships

Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10008652114

Social commerce : a contingency framework for assessing marketing potential

Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323

Persistent link: https://www.econbiz.de/10010242268

Editorial: Marketing the pinball way : understanding how social media change the generation of value for consumers and companies

Hennig-Thurau, Thorsten; Hofacker, Charles F.; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 237-241

Persistent link: https://www.econbiz.de/10010242287

Value creation in the video game industry : industry economics, consumer benefits, and research opportunities

Marchand, André; Hennig-Thurau, Thorsten - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 141-157

Persistent link: https://www.econbiz.de/10010128383

Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies

Hennig-Thurau, Thorsten; Wiertz, Caroline; Feldhaus, Fabian - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 375-394

Persistent link: https://www.econbiz.de/10011287121

Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands

Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 557-574

Persistent link: https://www.econbiz.de/10011956595

Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success

Marchand, André; Hennig-Thurau, Thorsten; Wiertz, Caroline - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 336-354

Persistent link: https://www.econbiz.de/10011734858

Pre-release consumer buzz

Houston, Mark B.; Kupfer, Ann-Kristin; Hennig-Thurau, … - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 338-360

Persistent link: https://www.econbiz.de/10011844820

The role of the partner brand’s social media power in brand alliances

Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44

Persistent link: https://www.econbiz.de/10011850406