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What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan; Bhattacharjee, Debashree Roy; … - In: Psychology & marketing 40 (2023) 6, pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
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How can brands mitigate the consequences of negative digital customer experience? : investigating roles of brand attachment, brand community support, and adaptive coping
Pahi, Sampa Anupurba; Jain, Anuj; Pradhan, Debasis - In: The journal of brand management : an international journal 31 (2024) 6, pp. 616-631
Persistent link: https://www.econbiz.de/10015192489
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How does gameful experience foster customer engagement and brand advocacy? : consumer insights into branding in e-tail
Malik, Garima; Pradhan, Debasis - In: Journal of consumer marketing 42 (2025) 2, pp. 205-222
Persistent link: https://www.econbiz.de/10015205260
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Brand communities : a literature review and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy; Pradhan, Debasis; Swani, Kunal - In: International journal of consumer studies 46 (2022) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
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Social isolation and social anxiety as drivers of Generation Z's willingness to share personal information on social media
Lyngdoh, Teidorlang; El-Manstrly, Dahlia; Jeesha, Krishnan - In: Psychology & marketing 40 (2023) 1, pp. 5-26
Persistent link: https://www.econbiz.de/10013465205