Organizations continue to invest in marketing strategies through various social media platforms in order to enhance engagement. Building engagement is said to help companies to gain more profit and contribute to their social responsibility (Du et al. 2010). Users follow companies for access to...

Organizations seeking to improve user engagement continue to invest in fan pages on social media platforms anticipating that in a progressive global marketplace users will utilize these technologies, which will enhance organizational competitive advantages. With the steady growth of the number...

Recent studies have investigated the effect of investors' opinions, or peer-based advice, available on social media platforms or stock discussion forums on the financial market. The researchers have been focusing on stock earnings surprises, abnormal returns and trading volume. But the jury is...

The effect of social media sentiments on stock market returns is well-established. However, the quality of content and expertise of content creators vary on social media platforms, and the stocks vary in characteristics. In this research, we examine the effect of sentiment expressed in free...

As technological advancements facilitate democratization of knowledge, Microblogging platforms are vying to become the premier source of knowledge and are competing with news outlets. A huge number of messages is generated on different microblogging platforms. In financial markets, microblogging...

Social Media has been a popular platform for individuals to share their opinions of financial markets. Meanwhile, journalists and analysts contribute to news media to express their analysis on financial securities. This research compares the effect of opinions expressed via social media and news...

Organisations continue to invest in fan pages on social media platforms to improve user engagement. However, less than 1% of fans actively engage with brands online (Nelson-Field et al., 2012). Though a firm fan page has become an integral part of any firm's social media strategy, we are yet to...

Social media platforms are becoming desired and efficient communication channel in a variety of markets. As a result of that, fan pages on social media platforms are now playing a central role in customer-firm interactions and firms are scrambling to come up with social media strategies for...