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The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu; Kara, Selcan; Perotti, Victor - In: The journal of brand management : an international journal 31 (2024) 3, pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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Impact of gamification on perceptions of word-of-mouth contributors and actions of word-of-mouth consumers
Wang, Lei; Gunasti, Kunter; Shankar, Ramesh; Pancras, Joseph - In: MIS quarterly 44 (2020) 4, pp. 1987-2011
Persistent link: https://www.econbiz.de/10012404015
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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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A note on the impact of daily deals on local retailers' online reputation : mediation effects of the consumer experience
Bai, Xue; Marsden, James R.; Ross, William T.; Wang, Gang - In: Information systems research : ISR 31 (2020) 4, pp. 1132-1143
Persistent link: https://www.econbiz.de/10012493768
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Social media advertising : how online motivations and congruency influence perceptions of trust
Carlson, Jeffrey R.; Hanson, Sara; Pancras, Joseph; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10013177504