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Social Web
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HD28 .M414 no.3984-97
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Pongtanalert, Kritinee
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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2
Exploring characteristics and motives of consumer innovators : community innovators vs. independent innovators
Ogawa, Susumu
;
Pongtanalert, Kritinee
- In:
Research technology management : RTM
56
(
2013
)
3
,
pp. 41-48
Persistent link: https://www.econbiz.de/10009752301
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3
Classifying user-innovators : an approach to utilize user-innovator asset
Pongtanalert, Kritinee
;
Ogawa, Susumu
- In:
Journal of engineering and technology management : JET-M
37
(
2015
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011428738
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