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It's more fun in Philippines : riding on the waves of social media
Bosangit, Carmela - In: Marketing cases from emerging markets, (pp. 149-157). 2014
Persistent link: https://www.econbiz.de/10010188837
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Value evaluation of customer experience using consumer generated content
Iyanna, Shilpa; Bosangit, Carmela; Mohd-Any, Amrul Asraf - In: International journal of management and marketing … 5 (2012) 2, pp. 89-102
Persistent link: https://www.econbiz.de/10009633256
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Introduction to marketing communications and social media marketing
Kumar, Anvita; Bosangit, Carmela - In: Marketing cases from emerging markets, (pp. 139-142). 2014
Persistent link: https://www.econbiz.de/10010188839