This study investigates which candidates were more likely to adopt Facebook, YouTube, and Twitter in the 2010 U.S. midterm elections and the reasons why. Large majorities of the major party candidates for the House of Representatives had a Facebook page, Twitter account, and YouTube channel....

This paper affords an opportunity to study the early adoption, implementation and performance of an emerging technology by analyzing which members of Congress have been early adopters and extensive users of Twitter, and which have attracted the most followers. Our research questions and measures...

This paper affords an opportunity to study the early adoption and dissemination of emerging technology tools in campaigns by analyzing which candidates were the most likely to use Facebook in the 2006 and 2008 congressional elections, and how. The research hypotheses draw from the diffusion of...