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Opportunities and challenges of social media marketing for small and rural-based entrepreneurs : experience from Vhembe District of the Limpopo Province, South Africa
Kelly, Tambe Dede; Ekene, Amaechi Kingsley - In: Digital Business in Africa : Social Media and Related …, (pp. 41-65). 2022
Persistent link: https://www.econbiz.de/10013282687
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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Influence of social media marketing communications on young consumers' attitudes
Duffett, Rodney Graeme - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011716470
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Identifying marketing communication media that are influential to consumers
Kallier, Safura M.; Cant, Michael C. - In: Corporate board : role, duties & composition; … 12 (2016) 3, pp. 25-34
Persistent link: https://www.econbiz.de/10011820622
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The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin; Sousa, Simona de; Mbuyu, Marcelle; … - In: The international review of retail, distribution and … 26 (2016) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
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Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
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Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary; Roberts-Lombard, Mornay; … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
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Predictors of Facebook shopping intentions among South African Generation Y students
Mahlangu, Hilda Bongazana - In: Acta Universitatis Danubius / Oeconomica 11 (2015) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10011960790
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Social media shopping activities, emotions, and loneliness on well-being in South Africa
Saini, Yvonne Kabeya - In: Journal of promotion management : innovations in … 31 (2025) 1, pp. 125-150
Persistent link: https://www.econbiz.de/10015183056