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Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle; Ivens, Björn Sven; Molloy, Janice; … - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
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How to measure employer brands? : the development of a comprehensive measurement scale
Hillebrandt, Isabelle; Ivens, Björn Sven - 2013
Persistent link: https://www.econbiz.de/10009791553
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Einsatzmöglichkeiten von Facebook Fanpages für Unternehmen
Rauschnabel, Philipp A.; Ivens, Björn Sven; … - In: Social Media und Brand Community Marketing : …, (pp. 139-165). 2013
Persistent link: https://www.econbiz.de/10009700358