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Social Web
Consumer behaviour
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Sports
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Sport
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Sports marketing
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17
Sportler
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CAPM
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South Korea
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Ko, Yong Jae
6
Asada, Akira
4
Jang, Wonseok
3
Calabuig-Moreno, Ferran
1
Campos, Carlos Pérez
1
Chang, Kyungro
1
Chang, Mark Jaewon
1
Chang, Yonghwan
1
Connaughton, Daniel P.
1
Guardia, Francisco Rejón
1
Kang, Joon Ho
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Kim, Taehee
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Kim, Young Jun
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Pedersen, Paul M.
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Marketing analysis in sport business : global perspectives
1
Sport management review
1
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ECONIS (ZBW)
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1
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
2
The effects of high-tech cameras on sports consumers' viewing experiences : the moderating role of sports involvement
Jang, Wonseok
;
Kim, Young Jun
;
Chang, Kyungro
;
Kim, Taehee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10012797838
Saved in:
3
Social media and stakeholder relationships : analyzing an online communication network in the sport industry
Yoon, Juha
;
Jang, Wonseok
;
Pedersen, Paul M.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 109-124)
.
2022
Persistent link: https://www.econbiz.de/10014311250
Saved in:
4
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
5
Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Asada, Akira
;
Ko, Yong Jae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 135-147
Persistent link: https://www.econbiz.de/10012153230
Saved in:
6
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
7
Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan
- In:
Sport management review
22
(
2019
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
Saved in:
8
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
9
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
Chang, Mark Jaewon
;
Kang, Joon Ho
;
Ko, Yong Jae
; …
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10011697110
Saved in:
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