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"So begins the demise of #Superman from Metropolis" : consumers' Twitter reactions to an athlete's transgression

Sveinson, Katherine; Hoeber, Larena - In: Sport management review 23 (2020) 5, pp. 810-823

Persistent link: https://www.econbiz.de/10012421810

Millennials, social media, prosocial emotions, and charitable causes : the paradox of gender differences

Paulin, Michèle; Ferguson, Ronald J.; Schattke, Kaspar; … - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 335-353

Persistent link: https://www.econbiz.de/10010481860

The philosophical and methodological guidelines for ethical online ethnography

Hair, Neil; Akdevelioglu, Duygu; Clark, Moira - In: International journal of market research 65 (2023) 1, pp. 12-28

Persistent link: https://www.econbiz.de/10014233810

Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns

Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434

Persistent link: https://www.econbiz.de/10011413158

Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior

Gummerus, Johanna; Liljander, Veronica; Sihlman, Reija - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 449-465

Persistent link: https://www.econbiz.de/10011757458

Effective awe-inspiring visual content strategy for social media engagement with ethical fashion brands : the mediating role of deontological ethical beliefs

Pu, Weilin; Wang, Yilu; Ibello, Giuseppe Daniele; … - 2025

fashion brands by leveraging the emotion of awe through visual representations. This research examines 5362 Instagram posts of … driving the effect, which is consistent with deontological ethics. …

Persistent link: https://www.econbiz.de/10015395433

Disaster selfies : how ethical reminders can mitigate morally questionable consumption practices

Akin, Tugce; Schuckmann, Julia von - In: International journal of consumer studies 47 (2023) 1, pp. 334-349

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Consumers' concerns with how they are researched online

Moraes, Caroline - In: Business & professional ethics journal 36 (2017) 1, pp. 79-101

Persistent link: https://www.econbiz.de/10011687837

Revisiting consumer empowerment : an exploration of ethical consumption communities

Papaoikonomou, Eleni; Alarcón, Amado - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 40-56

Persistent link: https://www.econbiz.de/10011657491

Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes

Michaelidou, Nina; Micevski, Milena - In: Journal of business research : JBR 104 (2019), pp. 576-586

Persistent link: https://www.econbiz.de/10012105197