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Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Van Esch, Patrick; Mente, Margaret - In: Journal of retailing and consumer services 44 (2018), pp. 266-273
Persistent link: https://www.econbiz.de/10011904431
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Artificial intelligence (AI) : revolutionizing digital marketing : guest editorial
Van Esch, Patrick; Black, J. Stewart - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 199-203
Persistent link: https://www.econbiz.de/10012668429
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Al-enabled biometrics in recruiting : insights from marketers for managers
Van Esch, Patrick; Black, J. Stewart; Franklin, Drew; … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 225-234
Persistent link: https://www.econbiz.de/10012668433
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Share or not share knowledge : posters versus lurkers in organisational online knowledge sharing and internal marketing
Nguyen, Mai; Fry, Marie-Louise; Arli, Denni - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 151-161
Persistent link: https://www.econbiz.de/10014631684
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Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni - In: Journal of promotion management : JPM 23 (2017) 4, pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
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Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
Arli, Denni; Dietrich, Timo - In: Journal of promotion management : JPM 23 (2017) 6, pp. 834-850
Persistent link: https://www.econbiz.de/10011799616