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Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy; Sharma, Manika - In: Journal of global marketing 36 (2023) 4, pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
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Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy; Rahman, Zillur - In: Qualitative market research : an international journal 20 (2017) 3, pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
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Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur; Goyal, … - In: International journal of information systems in the … 8 (2016) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
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Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur - In: International journal of electronic marketing and … 9 (2018) 2, pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
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Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur - In: International journal of business excellence 13 (2017) 4, pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
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Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy; Sharma, Manika - In: International journal of consumer studies 47 (2023) 2, pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
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Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi; Shukla, Yupal; Chatterjee, Ravi; … - In: International journal of emerging markets 18 (2023) 9, pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774