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Fighting infodemics : labels as antidotes to mis- and disinformation?!
Mende, Martin; Ubal, Valentina O.; Cozac, Marina; … - In: Journal of public policy & marketing 43 (2024) 1, pp. 31-52
Persistent link: https://www.econbiz.de/10014635371
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Enhancing relationships with customers through online brand communities
Adjei, Mavis T.; Noble, Charles H.; Noble, Stephanie M. - In: MIT sloan management review 53 (2011/12) 4, pp. 22-24
Persistent link: https://www.econbiz.de/10009567587
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Let them talk! : managing primary and extended online brand communities for success
Noble, Charles H.; Noble, Stephanie M.; Adjei, Mavis T. - In: Business horizons 55 (2012) 5, pp. 475-483
Persistent link: https://www.econbiz.de/10009623104
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The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.; Noble, Stephanie M.; Noble, Charles H. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 634-653
Persistent link: https://www.econbiz.de/10008747764