Objective: The objective of the article is to investigate the applicability of crowdfunding in the museum context, addressing the limited research available in this area. By focusing on museums in Poland, known for their cultural diversity, the objective was to examine how crowdfunding can...

The social media landscape changes very fast. It regards, among others, the accessible platforms and the features of social media tools. It also concerns the broad spectrum of institutions that start their virtual activity in different ways, and museums' participation in social media can be...