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Typology of e-commerce shopper...
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Social Web
Consumer behaviour
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Ramadan, Zahy
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Qualitative market research : an international journal
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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ECONIS (ZBW)
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1
WhatsApp communication service : a controversial tool for luxury brands
Mrad, Mona
;
Farah, Maya
;
Mehdi, Nour
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 337-360
Persistent link: https://www.econbiz.de/10013380468
Saved in:
2
The rise of the egocentric brand and consumer : the case of soulbound tokens (SBT)
Ramadan, Zahy
- In:
Qualitative market research : an international journal
27
(
2024
)
5
,
pp. 921-940
Persistent link: https://www.econbiz.de/10015324692
Saved in:
3
Examining the dilution of the consumer-brand relationship on Facbook : the saturation issue
Ramadan, Zahy
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10011748656
Saved in:
4
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
5
When digital spaces matter : the influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse
Farah, Maya F.
;
Ramadan, Zahy
;
Nassereddine, Yaman
- In:
Psychology & marketing
41
(
2024
)
12
,
pp. 2965-2976
Persistent link: https://www.econbiz.de/10015133931
Saved in:
6
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
7
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
8
What to believe, whom to blame, and when to share : exploring the fake news experience in the marketing context
Mahdi, Ali
;
Farah, Maya F.
;
Ramadan, Zahy
- In:
Journal of consumer marketing
39
(
2022
)
3
,
pp. 306-316
Persistent link: https://www.econbiz.de/10013398152
Saved in:
9
AI avatars and co-creation in the metaverse
Ramadan, Zahy
;
Ramadan, Jad
-
2025
Persistent link: https://www.econbiz.de/10015373060
Saved in:
10
Metaverse-retail service quality : a future framework for retail service quality in the 3D internet
Gadalla, Eman
;
Keeling, Kathy
;
Abosag, Ibrahim
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1493-1517
Persistent link: https://www.econbiz.de/10010230102
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