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Retaining consumer engagement in online retail brand communities
Wong, Amy; Chung, Seh Woong - In: International journal of retail and distribution management 51 (2023) 8, pp. 1010-1026
Persistent link: https://www.econbiz.de/10014334350
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How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
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Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy; Hung, Yu-Chen - In: The journal of product & brand management 32 (2023) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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Factors leading to global virtual team success
Weyers, Jane; Wong, Amy - In: International journal of business excellence : IJBEX 24 (2021) 4, pp. 502-518
Persistent link: https://www.econbiz.de/10012669023
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Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy; Lee, Marcus - In: Journal of retailing and consumer services 65 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013169673