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The antecedents and consequences of the customer's attitude toward social media adoption : a meta-analytic approach

Liao, Ying Kai; Tuan Cong Dao; That Thi Pham - In: International journal of services and standards : IJSS 13 (2023) 3/4, pp. 160-194

Persistent link: https://www.econbiz.de/10014430198

Factors affecting the adoption of an electronic word of mouth message : a meta-analysis

Qahri-Saremi, Hamed; Montazemi, Ali Reza - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 969-1001

Persistent link: https://www.econbiz.de/10012198630

AI in marketing, consumer research and psychology : a systematic literature review and research agenda

Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776

Persistent link: https://www.econbiz.de/10013165434

Consumer choice determinants of online intermediary tourism platforms

Wąsowicz-Zaborek, Elżbieta - In: International journal of management and economics 58 (2022) 2, pp. 161-178

The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...

Persistent link: https://www.econbiz.de/10013471290

The roles of technology acceptance, user credibility and COVID-19 perceived health risk in tourist's social media user-generated-content usage intention

Mohd Hafiz Hanafiah; Md Zain, Adilah; Asyraf, Muhammad Aliff - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 337-365

Persistent link: https://www.econbiz.de/10013412751

Technology Readiness for Artificial Intelligence Influences Individual's Purchasing Intention on Social Media through Technology Acceptance Model

Tunpornchai, Watcharapong; Thongprayoon, Wilaiwon; … - 2023

Artificial intelligence role the most essential and influential for digital marketing. For social media, AI is one of the most powerful tools to gain buying intention. This research aims to study the effect of the technology readiness index model to be mediated through the technology acceptance...

Persistent link: https://www.econbiz.de/10014359469

Using structural topic modelling to predict users' sentiment towards intelligent personal agents : an application for Amazon's echo and Google Home

Sánchez-Franco, Manuel J.; Arenas-Márquez, Francisco J.; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012665821

Detecting users' usage intentions for websites employing deep learning on eye-tracking data

Cao, Yaqin; Ding, Yi; Proctor, Robert W.; Duffy, Vincent G. - In: Information technology and management 22 (2021) 4, pp. 281-292

Persistent link: https://www.econbiz.de/10012653147

Detecting product adoption intentions via multiview deep learning

Zhang, Zhu; Wei, Xuan; Zheng, Xiaolong; Li, Qiudan; … - In: INFORMS journal on computing : JOC ; charting new … 34 (2022) 1, pp. 541-556

Persistent link: https://www.econbiz.de/10013359113

Exploring mobile banking adoption and service quality features through user-generated content : the application of a topic modeling approach to Google Play Store reviews

Çallı, Levent - In: International journal of bank marketing 41 (2023) 2, pp. 428-454

Persistent link: https://www.econbiz.de/10014267030