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Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac; Fernandes, Paula Odete; … - In: Contemporary trends in innovative marketing strategies, (pp. 226-240). 2024
Persistent link: https://www.econbiz.de/10014519883
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Connecting funding to entrepreneurs : a profile of the main crowdfunding platforms
Zohrabyan, Shavarsh; Fernandes, Paula Odete; Lopes, Rui … - In: Cooperative and networking strategies in small business, (pp. 97-129). 2017
Persistent link: https://www.econbiz.de/10011582595
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Handbook of research on social media applications for the tourism and hospitality sector
Ramos, Célia M. Q. (ed.); Almeida, Cláudia Ribeiro de (ed.) - 2020
"This book provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. It also explores user-generated content and the methods of mobile strategies"--
Persistent link: https://www.econbiz.de/10012394504