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~subject:"Social Web"
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Subject
All
Social Web
Consumer behaviour
106,982
Konsumentenverhalten
104,538
Social web
24,632
Vertrauen
21,168
Confidence
20,510
Theorie
17,614
Theory
17,392
Relationship marketing
15,067
Beziehungsmarketing
14,971
Nonprofit-Organisation
10,444
Online-Handel
9,963
Online retailing
9,949
Brand management
9,939
Markenführung
9,893
Online-Marketing
9,735
Internet marketing
9,639
Nonprofit organization
9,636
Brand image
8,337
Markenimage
8,295
Deutschland
8,064
Customer satisfaction
8,018
Kundenzufriedenheit
7,811
Experiment
7,505
Germany
7,434
Brand
7,229
Markenartikel
7,229
USA
6,997
Electronic Commerce
6,904
E-commerce
6,695
United States
6,559
Service quality
5,890
Dienstleistungsqualität
5,822
Einzelhandel
5,264
Werbewirkung
5,258
Retail trade
5,223
Advertising effects
5,217
Emotion
5,137
Trust
5,082
Marketingmanagement
4,789
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Online availability
All
Undetermined
11,017
Free
5,891
CC license
638
Type of publication
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Article
17,931
Book / Working Paper
6,726
Journal
6
Type of publication (narrower categories)
All
Article in journal
14,609
Aufsatz in Zeitschrift
14,609
Aufsatz im Buch
3,096
Book section
3,096
Graue Literatur
1,204
Non-commercial literature
1,204
Working Paper
960
Arbeitspapier
945
Collection of articles of several authors
432
Sammelwerk
432
Hochschulschrift
427
Case study
343
Fallstudie
343
Aufsatzsammlung
316
Thesis
228
Conference paper
224
Konferenzbeitrag
224
Ratgeber
119
Konferenzschrift
113
Guidebook
108
Conference proceedings
50
Collection of articles written by one author
49
Sammlung
49
Lehrbuch
47
Textbook
30
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24
Handbuch
24
Glossar enthalten
18
Glossary included
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Forschungsbericht
14
Amtsdruckschrift
12
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12
Reprint
12
Interview
10
Mehrbändiges Werk
7
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Article
5
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English
22,682
German
1,971
French
23
Polish
12
Spanish
8
Italian
3
Portuguese
3
Russian
2
Bosnian
1
Swedish
1
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Author
All
Law, Rob
48
Tan, Yong
40
Dwivedi, Yogesh K.
39
Kuchler, Theresa
38
Qiu, Liangfei
38
Stroebel, Johannes
38
Whinston, Andrew B.
35
Bailey, Michael
32
Füller, Johann
32
Filieri, Raffaele
30
Hajli, Nick
28
Ozuem, Wilson
27
Loureiro, Sandra Maria Correia
26
Martínez-López, Francisco J.
26
Saxton, Gregory D.
26
Gu, Bin
25
Stephen, Andrew T.
23
Kummer, Michael E.
22
Allcott, Hunt
21
Flavián Blanco, Carlos
21
Harrigan, Paul
21
Leimeister, Jan Marco
21
Petrova, Maria
21
Rita, Paulo
21
Sabatini, Fabio
21
Dennis, Alan
20
Gentzkow, Matthew Aaron
20
Haenlein, Michael
20
Hollebeek, Linda D.
20
Pitt, Leyland F.
20
Vrontis, Demetris
20
Hinz, Oliver
19
Thaichon, Park
19
Agnihotri, Raj
18
Dhir, Amandeep
18
Enikolopov, Ruben
18
Ghose, Anindya
18
Krcmar, Helmut
18
Kreutzer, Ralf T.
18
Rana, Nripendra P.
18
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Institution
All
IGI Global
140
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
61
European Commission / Joint Research Centre
19
Consumers, Health, Agriculture and Food Executive Agency
15
GFK
15
Center Data
14
Wageningen Economic Research
14
Books on Demand GmbH <Norderstedt>
9
European Commission / Directorate-General for Communications Networks, Content and Technology
9
Nomos Verlagsgesellschaft
9
American Marketing Association
8
European Institute for Gender Equality
8
Information Resources Management Association
8
OECD
8
European Commission / Directorate-General for the Information Society and Media
7
European University Institute / Robert Schuman Centre for Advanced Studies
7
Friedrich-Schiller-Universität Jena
7
Springer-Verlag GmbH
7
European Commission / Directorate-General for Education, Youth, Sport and Culture
6
India Centre for Migration (ICM)
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Edward Elgar Publishing
5
European Centre for Disease Prevention and Control
5
European Commission / Directorate-General for Employment, Social Affairs and Inclusion
5
International Telecommunications Society
5
Technische Universität Dresden
5
epubli GmbH
5
European Commission / Statistical Office of the European Union
4
European Parliament / Directorate-General for Internal Policies of the Union
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Springer International Publishing
4
Technische Universität Dresden / Fakultät für Informatik
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
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Published in...
All
Journal of business research : JBR
550
Journal of retailing and consumer services
320
Technological forecasting & social change : an international journal
264
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
262
International journal of internet marketing and advertising : IJIMA
180
Information systems research : ISR
176
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
149
SpringerLink / Bücher
142
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
141
International journal of hospitality management
117
Electronic commerce research
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
International journal of business information systems : IJBIS
111
Psychology & marketing
108
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Business horizons
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
Journal of marketing communications
104
Journal of internet commerce
98
International journal of advertising : the review of marketing communications
96
Journal of promotion management : innovations in planning and applied research
94
International journal of networking and virtual organisations : IJNVO
87
International journal of electronic marketing and retailing : IJEMR
85
Management information systems : mis quarterly
84
Marketing science
84
Journal of travel and tourism marketing
82
Journal of electronic commerce research : JECR
80
The journal of product & brand management
80
International journal of contemporary hospitality management
78
Journal of marketing management : MM
78
Springer eBook Collection
78
Asia Pacific journal of marketing and logistics
75
The journal of brand management : an international journal
75
Cogent business & management
74
International journal of consumer studies
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
74
Journal of marketing
73
Journal of hospitality marketing & management
71
Journal of information & knowledge management : JIKM
69
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Source
All
ECONIS (ZBW)
24,626
EconStor
32
OLC EcoSci
2
Other ZBW resources
2
BASE
1
Showing
1
-
10
of
24,663
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting
trust
toward e-retailers among Indian online consumers
Aeron, Prageet
;
Jain, Shilpi
;
Kumar, Alok
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 45-72
Persistent link: https://www.econbiz.de/10012179558
Saved in:
2
Travelers' parasocial interactions in online travel communities
Choi, Sooyoung
;
Kim, Insin
;
Cha, Kyungsoo
;
Suh, Yong-Kun
; …
- In:
Journal of travel and tourism marketing
36
(
2019
)
8
,
pp. 888-904
Persistent link: https://www.econbiz.de/10012179492
Saved in:
3
Jack of all trades, master of everything? : competing routes of consumer responses toward multiple product categories endorsements by fashion influencers
Aritejo, Bayu Aji
;
Paramita, Widya
;
Nugroho, Sahid Susilo
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
3
,
pp. 382-396
Persistent link: https://www.econbiz.de/10015051291
Saved in:
4
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Saved in:
5
Factors affecting social commerce intention : an empirical study on social media platforms
Efi̇loğlu Kurt, Özlem
;
Aktaş, Tuğrul
- In:
Prizren social science journal
7
(
2023
)
2
,
pp. 62-74
Persistent link: https://www.econbiz.de/10014373619
Saved in:
6
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
7
Vive la résistance : a boomerang effect of resisting incentivized eWOM on consumer
trust
Gvili, Yaniv
;
Levy, Shalom
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10015194213
Saved in:
8
Trust
and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
9
A framework for antecedents of
trust
in social commerce
Al-Dwairi, Radwan
;
Abu-Shanab, Emad
;
Daradkeh, Mohammad
- In:
International journal of enterprise network management
9
(
2018
)
3/4
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011971324
Saved in:
10
Reflections on "word-of-mouth effects on short-term and long-term product judgments"
Fitzgerald, M. Paula
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 180-183
Persistent link: https://www.econbiz.de/10011774964
Saved in:
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