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Digital marketing communication from the perspective of individual consumers : a cross-country comparison

Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220

individual consumers and producers in different countries. The considerations in the article are focused on consumers …: For what purpose do consumers communicate with companies via SM? Does the frequency of using the most popular SM in the … study showed that consumers from the researched countries communicate via SM with producers for different purposes. Some of …

Persistent link: https://www.econbiz.de/10012515788

Churning while Learning : Maximizing User Engagement in a Recommendation System

Hamilton, Michael; Singal, Raghav - 2021

Online media platforms such as Spotify, YouTube Music, and NetEase Cloud Music rely on long-term user engagement for revenue generation. The primary operational level under their control is content recommendation (i.e., what content to recommend to various users), where the right recommendation...

Persistent link: https://www.econbiz.de/10013220588

Digital Ecosystems and Collaboration

Bharadwaj, Anandhi; Yeo, Jinsoo - 2021

Blurring industry boundaries and reorganization of conventional linear value chain led to new configurations that have come to be known as digital ecosystems. This chapter discusses how firms compete in a rapidly digitizing ecosystem environment. First, this chapter examines the architecture,...

Persistent link: https://www.econbiz.de/10014359279

Social Media and Firm Equity Value

Luo, Xueming - 2014

Companies have increasingly advocated social media technologies to transform businesses and improve organizational performance. This study scrutinizes the predictive relationships between social media and firm equity value, the relative effects of social media metrics compared with conventional...

Persistent link: https://www.econbiz.de/10013064017

How Wise Are Crowds on Crowdfunding Platforms?

Chemla, Gilles - 2020

While firms have obtained outside financing from large numbers of investors on financial markets for centuries, online crowdfunding platforms have only emerged as a major source of funding for start-ups and new projects for a decade. The information available to backers on crowdfunding platforms...

Persistent link: https://www.econbiz.de/10012845768

Corporate Reputation and Social Media : A Game Theory Approach

Warin, Thierry - 2014

Corporate reputation is more and more the most valuable asset for a firm. In this day and age, corporate reputation, although an intangible asset, is and will grow as the most essential asset to publicize and also protect. Social media are a formidable tool to publicize a firm's brand and...

Persistent link: https://www.econbiz.de/10013062892

The bigger picture : combining econometrics with analytics improve forecasts of movie success

Lehrer, Steven F.; Xie, Tian - 2020

There exists significant hype regarding how much machine learning and incorporating social media data can improve forecast accuracy in commercial applications. To assess if the hype is warranted, we use data from the film industry in simulation experiments that contrast econometric approaches...

Persistent link: https://www.econbiz.de/10012395580

Tourists' recommendations : WOM becomes digital

Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501

Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to … role in tourists’ decision-making processes, in which consumers - tourists rely on the suggestions from those who have … experienced the service. With the increasing use of the Internet, a large number of consumers - tourists have begun to share their …

Persistent link: https://www.econbiz.de/10012221814

Examine the factors influencing the behavioral intention to use social commerce adoption and the role of AI in SC adoption

Sadiq, Shahzad; Kaiwei, Jia; Aman, Ihsan; Mansab, Muhammad - In: European research on management and business economics 31 (2025) 1, pp. 1-13

the findings, consumers adopt social commerce platforms if they believe they are convenient and easy to use, supporting …

Persistent link: https://www.econbiz.de/10015410554

Social trading and digital investments

Oehler, Andreas; Horn, Matthias; Wendt, Stefan - In: Die Digitalisierung und die Digitale Transformation der …, (pp. 41-71). 2020

Persistent link: https://www.econbiz.de/10012269715