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Impact of consumer interaction on social commerce intention comparing Facebook and Instagram

Ventre, Ivan; Kolbe, Diana - In: The international review of retail, distribution and … 35 (2025) 1, pp. 22-44

Persistent link: https://www.econbiz.de/10015193853

Exploring the brand experience in the metaverse under the perspective of technology acceptance model

Yu, Xiaolei; Cheng, Xuxiang; Kim, Kyung Hoon; Wang, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3410-3426

Persistent link: https://www.econbiz.de/10015211016

A comparison of user perceptions and frequency of use of social media to use of social media

Sago, Brad - In: International journal of management and marketing … 8 (2015) 1, pp. 15-29

Persistent link: https://www.econbiz.de/10011296849

Re-examining perceived usefulness and ease of use in online booking : the case of Hong Kong online users

Kucukusta, Deniz; Law, Rob; Besbes, Alia; Legohérel, … - In: International journal of contemporary hospitality management 27 (2015) 2, pp. 185-198

Persistent link: https://www.econbiz.de/10011300099

The plight of humanity : online impulse shopping in China

Akram, Umair; Peng, Hui; Khan, Muhammad Kaleem; … - In: Human systems management : HSM 36 (2017) 1, pp. 73-90

Persistent link: https://www.econbiz.de/10011705664

Social media as a tool to help select tourism destinations : the case of Malaysia

Lim Yan Hua; Ramayah T.; Teoh, Ai Ping; Jun-Hwa, Cheah - In: Information systems management 34 (2017) 3, pp. 265-279

Persistent link: https://www.econbiz.de/10011804303

The impact of social media marketing for Indonesian SMEs sustainability : lesson from Covid-19 pandemic

Patma, Tundung Subali; Wardana, Ludi Wishnu; Wibowo, Agus; … - In: Cogent business & management 8 (2021) 1, pp. 1-16

The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and...

Persistent link: https://www.econbiz.de/10012642577

Antecedents of online purchase intention in the context of social commerce

Shekhar, Rishabh; Jaidev, Uma Pricilda - In: International journal of applied management science : IJAMS 12 (2020) 1, pp. 68-95

Persistent link: https://www.econbiz.de/10012198991

Effects of perceived ease of use on SNSs-addiction through psychological dependence, habit : the moderating role of perceived usefulness

Pitafi, Abdul Hameed; Kanwal, Shamsa; Khan, Ali Nawaz - In: International journal of business information systems : … 33 (2020) 3, pp. 383-407

Persistent link: https://www.econbiz.de/10012199437

Technology acceptance model and stimulus-organism response for the use intention of consumers in social commerce

Choi, Youngkeun - In: International journal of e-business research : an … 15 (2019) 2, pp. 93-101

Persistent link: https://www.econbiz.de/10012007804