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Consumer behaviour
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Mutum, Dilip S.
2
Ezlika Ghazali
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Ghazali, Ezlika M.
1
Ho, Helen Hui Ping
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Mutum, Dilip
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Soo Yeong Ewe
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Teh, Pei-Lee
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E-marketing ; Vol. 1
1
Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Marketing cases from emerging markets
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ECONIS (ZBW)
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Case 2: Maxis : the social media quagmire and the road to redemption
Mutum, Dilip S.
;
Ezlika Ghazali
;
Wai Ling Ng
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 23-32)
.
2024
Persistent link: https://www.econbiz.de/10014528087
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2
Deciphering older female salespeople's motivation to use social media in sales : insights from Malaysia
Ho, Helen Hui Ping
;
Soo Yeong Ewe
;
Teh, Pei-Lee
- In:
Emerging Technologies in Business : Innovation …
,
(pp. 129-149)
.
2024
Persistent link: https://www.econbiz.de/10014532284
Saved in:
3
Air Asia : using social media to reach out to new customers
Mutum, Dilip S.
;
Ghazali, Ezlika M.
- In:
Marketing cases from emerging markets
,
(pp. 143-147)
.
2014
Persistent link: https://www.econbiz.de/10010188838
Saved in:
4
Consumer generated advertising in blogs
Mutum, Dilip
;
Wang, Qing
-
2012
Persistent link: https://www.econbiz.de/10009574522
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