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The impact of social media on resource mobilisation in entrepreneurial firms
Drummond, Conor; McGrath, Helen; O'Toole, Thomas - In: Industrial marketing management : the international … 70 (2018), pp. 68-89
Persistent link: https://www.econbiz.de/10011863789
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Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen; O'Toole, Thomas; Drummond, Conor - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
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Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen (ed.); O'Toole, Thomas (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014314174
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Beyond the platform : social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Drummond, Conor; McGrath, Helen; O'Toole, Thomas - In: Journal of business research : JBR 158 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10014281116
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Social media resourcing of an entrepreneurial firm network : collaborative mobilisation processes
Drummond, Conor; O'Toole, Thomas; McGrath, Helen - In: Journal of business research : JBR 145 (2022), pp. 171-187
Persistent link: https://www.econbiz.de/10013197891