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Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
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Word of mouth and social media
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1
Communicating corporate social responsibility using social media : implications for marketing strategists
Lyes, Amy
;
Palakshappa, Nitha
;
Bulmer, Sandy
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 249-256)
.
2013
Persistent link: https://www.econbiz.de/10010191263
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2
Transformative advertising : well-being Instagram messaging
Dodds, Sarah
;
Palakshappa, Nitha
;
Bulmer, Sandy
; …
- In:
Journal of consumer marketing
41
(
2024
)
4
,
pp. 378-390
Persistent link: https://www.econbiz.de/10015078612
Saved in:
3
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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4
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010243434
Saved in:
5
Word of mouth and social media : introduction
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 2-4
Persistent link: https://www.econbiz.de/10010243437
Saved in:
6
Word of mouth and social media
Kimmel, Allan J.
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010413386
Saved in:
7
WOM and social media : presaging future directions for research and practice
Kimmel, Allan J.
;
Kitchen, Philip J.
- In:
Word of mouth and social media
,
(pp. 4-4-19)
.
2014
Persistent link: https://www.econbiz.de/10010409817
Saved in:
8
Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis
Izzal Asnira Zolkepli
;
Kamarulzaman, Yusniza
;
Kitchen, …
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011951500
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9
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
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10
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
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